Event branding — Caribbean Food Festival
This project was based on creating a comprehensive branding for a Caribbean Food Festival, including an event logo and various promotional materials. Deliverables included an interactive save-the-date emailer, feather banner, poster, and web banner.
Crafting a vibrant Caribbean food festival brand
To craft a memorable Caribbean food festival brand, I began with an in-depth Research & Discovery phase, studying Caribbean culture, target demographics, and competitor events, while gathering inspiration through mood boards. Next, the Brand Strategy Development defined the brand's personality, colour palette, and typography. For the Logo Design, I sketched, digitized, and adapted some logo variations that embodied the Caribbean culture. Finally, I created engaging marketing materials such as banners, posters, and web ads. I organized the final files in the required formats including comprehensive brand guidelines that ensured seamless delivery and brand consistency. Final fixes were made after the pre-launch review with stakeholders.
A colourful celebration: Caribbean food festival brand receives enthusiastic reception
The final brand for the Caribbean Food Festival launched successfully, capturing the Caribbean culture’s vibrant spirit with eye-catching designs and cohesive messaging. Attendees and the client praised the authenticity and clear, engaging visuals.